Hinge “honesty is the best policy” campaign

Hinge is a dating app with the belief that anyone looking for love should be able to find it. Sometimes being too honest can be a turnoff, but when it clicks, it clicks. I created this spec campaign to show that real connections can be found through Hinge, and that honesty truly is the best policy.

I wrote the copy for this spec, inspired by the power of being your most authentic self, and finding someone who appreciates you for you.